Dr. Masuma Farooki (Associate: Executive Director, Europe) is an experienced sustainability researcher, with a PhD in Development Economics & Policy, and over 15 years in research and advisory roles. She has extensive research and content writing experience for public and private actors, to develop strategies supporting social and governance responsibilities, processes and impacts of companies and governments, within the larger sustainability framework. Dr. Farooki, is proficient in using established datasets to provide insights and converting qualitative data into measurable and benchmarkable data indicators.